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BBA in Digital Marketing (BDM)

Are you ready to dive into the exciting world of digital marketing and transform your career? The Centre of Digital Excellence at Centurion University offers a BBA in Digital Marketing, a comprehensive program designed to equip graduates with practical skills and make them job-ready professionals in the digital marketing industry.

Why Choose BDM?

Unlike traditional courses that focus on theoretical concepts, BBADM is your gateway to practical mastery. With over 2 ½ years of highly practical education coupled with 6 months of paid internship and on-the-job practical projects, you will learn how to execute real-world digital marketing projects, gaining invaluable experience.

A Unique Learning Journey

Classroom Training (2 ½ years)

Dive deep into digital marketing with expert guidance. Our industry-seasoned faculty will empower you with the latest tools, strategies, and insights.

Paid Internship (6 Months)

Apply your knowledge in a real-world setting during our 6-month paid internship. Gain experience, build your portfolio, and establish yourself in the industry.

Real-life Practical Projects

During your 2 ½ year classroom studies, you will be assigned to work on actual client projects under the guidance of your professors, equipping you with not just knowledge but practical experience for your resume.

Job Placement

Our placement cell will place students on a paid internship at the end of 2 ½ years and further assist you in final placement. Our University placement cell works with hundreds of organizations across the country to bring them to the campus for face to face interviews.

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Program Highlights

Unlike traditional courses that focus on theoretical concepts, BBADM is your gateway to practical mastery. With over 2 ½ years of highly practical education coupled with 6 months of paid internship and on-the-job practical projects, you will learn how to execute real-world digital marketing projects, gaining invaluable experience.

  • 2 ½ years of campus study
  • 6 months paid internship
  • Get armed with 18 key certifications from Google, Meta, LinkedIn and Others
  • Industry Experts as Faculty
  • Graduation Degree issued by India’s biggest Skill University

Why Take This Course

Digital marketing is not just a career; it’s a dynamic and evolving landscape that demands practical expertise. Here’s why the BBA in Digital Marketing should be your first choice:

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Job-Ready Skills: BBADM is not your typical course. It’s a hands-on, practical program that equips you with the skills employers seek in the digital marketing industry. Get ready to execute real campaigns from day one.

Expert Guidance: Learn from industry experts and seasoned professionals who understand the nuances of digital marketing. Benefit from their insights, strategies, and best practices.

Certifications: Boost your career with industry-recognized certifications. BBADM prepares you for 18 certification exams, enhancing your credibility and marketability.

Paid Internship: Gain real-world experience through a 6-month paid internship. Apply your knowledge, build your portfolio, and establish yourself in the industry while earning.

Job Placement: Secure your future with our job placement cell. On successful completion of the program, step into the industry as an executive with a competitive salary.

Comprehensive Curriculum: Covers comprehensive aspects of core subjects like marketing, digital including everything from SEO and social media marketing to analytics, ecommerce and content strategy. Our curriculum is designed to make you a well-rounded digital marketer.

Overview

The BBA in Digital Marketing (BDM) is your gateway to a thriving career in the dynamic world of digital marketing. Unlike traditional courses, BBA offers a unique blend of practical experience and expert guidance. With 2 ½ years of immersive learning, followed by 6 months of paid internship, you’ll gain invaluable skills in executing real-world digital marketing projects.

Elevate your career, boost your credentials, and become a sought-after digital marketing professional with a BBA in Digital Marketing.

This program is currently only available in our Bhubaneswar Center.
Course Fee

The total course fee for the program is Rs. 200,000 per year
This program is currently only available in our Bhubaneswar Campus.

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Eligibility Criteria

To apply for this course, you must be:
Eligible for 10+2 (any stream), i.e., completion of class 12th with a minimum of 50% marks.

Admission Process
  1. Apply online with a fee of Rs. 500/-
  2. You will receive a notification once you have paid your online form fee.
  3. You will need to complete the detailed admission form, along with your certificates and mark sheets.
  4. You will need to need to attach the following to help us evaluate your candidature of this course.
    • A Statement of Purpose (SOP) detailing why you are choosing this particular course and this University.
    • Upload a 2-minute video of yourself and tell us why you should be  considered for this program and your expectations from it.

Please Note
Our selection criteria will be based on the following.

  1. Your educational marks 50%
  2. Your SOP 25%
  3. Your video 25%

We are seeking exceptional candidates who are keen to work in this industry and become future brand ambassadors of the Centre of Digital Excellence, hence do plan your SOP and your video accordingly as they together constitute 50% of the selection criteria.

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Course Curriculum

Ready to explore? Fill out the form to receive your brochure.

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Teaching Methodology

The teaching methodology is heavily practically oriented. All students will be required to carry
their laptops to class. The broad teaching methodology that is followed:

  1. Students are taught the broad concepts and underlying principles of each subject matter for example SEO.
  2. They are then required to implement their learning of the subject matter on a project
    assignment under guidance (instructor led practical session).
  3. They will further be assigned a project to execute and submit in class (self-driven assignment).
  4. Depending on the subject matter, they may even be exposed to live client projects and asked to work on this under the guidance of the instructor.

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Internship & Placement

Every student will need to complete a mandatory 6 months of paid internship in a company as part of the program. The objective of this internship is to provide the student with actual work experience as a digital marketing professional.

This will be a paid internship with internship stipend. This will be a full time internship and during internship, the student will be required to follow all the rules and regulations of the company he/she is assigned to. The student will be issued an internship certificate at the end of the internship.

On completion of the internship, the student will be required to submit an internship report and a separate evaluation of the student will be sought from the company where he or she is placed. Both will count as credits toward the diploma that will be awarded.

Students will also be assisted for final placement on completion of the campus education. Your placement cell will work closely with you to align you interview for both internships and final placement.

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