Admission Process

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Admission Process

1. Apply online with a fee of Rs.500
2. You will receive a notification once you have paid your online form fee.
3. You will need to complete the detailed admission form, along with your certificates and mark sheets.
4. You will need to need to attach the following to help us evaluate your candidature of this course.
   1. A Statement of Purpose (SOP) detailing why you are choosing this particular course and this University.
   2. Upload a 2-minute video of yourself and tell us why you should be considered for this program and your expectations from it.

Please Note
Our selection criteria will be based on the following.

1. Your educational marks 50%
2. Your SOP 25%
3. Your video 25%

We are seeking exceptional candidates who are keen to work in this industry and become future brand ambassadors of the Centre of Digital Excellence, hence do plan your SOP and your video accordingly as they together constitute 50% of the selection criteria.

Guidelines for Writing a Statement of Purpose (SOP):

1. Introduction

• Clearly state your motivation for pursuing a Bachelor’s degree in digital marketing.
• Grab the reader’s attention with a compelling opening.

2. Educational Background

• Briefly discuss your academic history and any relevant coursework or projects.
• Highlight any academic achievements or honors.

3. Relevant Skills and Experiences

• Outline any skills or experiences you have in digital marketing or related fields.
• Discuss internships, projects, or extracurricular activities that showcase your abilities.

4. Career Goals

• Clearly articulate your short-term and long-term career goals.
• Explain how the program will contribute to achieving these goals.

5. Why this Program

• Demonstrate your knowledge of the program and university.
• Explain why this specific program is the right fit for your aspirations.

6. Passion and Commitment

• Convey your passion for digital marketing and your commitment to excel in the program.
• Showcase any initiatives you’ve taken to stay updated in the field.

7. Personal Attributes

• Discuss personal qualities or attributes that make you well-suited for the program.
• Mention any challenges you’ve overcome that demonstrate resilience and determination.

8. Conclusion

• Summarize your key points.
• End with a strong closing statement that leaves a lasting impression.

9. Proofread

• Check for grammar, spelling, and formatting errors.
• Ensure the SOP is well-organized and flows logically.

 

Sample SOP for a Bachelor’s Program in Digital Marketing:

 

[Your Name]

[Your Address]

[City, State, Pin Code]

[Email Address]

[Phone Number]

[Date]

 

Admissions Office

[University Name]

[Department/Program Name]

 

Dear Admissions Committee,

 

I am writing to express my sincere interest in the _[Program Name] at [University Name]. With a fervent passion for the dynamic and ever-evolving field of digital marketing, I am excited about the prospect of contributing to and benefiting from your esteemed program.

As an academically driven individual, I have successfully completed class 12 with a focus on [relevant subjects]. My coursework not only provided me with a strong foundation in marketing principles but also ignited my interest in the digital realm. Additionally, I have actively engaged in extracurricular activities, such as [mention any relevant clubs or projects], which allowed me to apply theoretical knowledge to real-world scenarios.

During my internship at [Company Name], I had the opportunity to work on digital marketing campaigns. This experience not only honed my skills in social media management and SEO but also underscored the impact of strategic digital initiatives on business outcomes. The hands-on experience solidified my decision to pursue a dedicated program in digital marketing.

My short-term goal is to acquire a comprehensive understanding of digital marketing strategies and tools, and I believe that the [University Name] program is the perfect environment to foster this growth. Long-term, I aspire to leverage my skills to drive innovative and impactful marketing campaigns that contribute to the digital landscape.

What sets [University Name] apart for me is the emphasis on [specific aspects of the program, faculty, or resources]. I am particularly drawn to [mention any unique features of the program] as it aligns perfectly with my academic and professional goals. I am confident that the diverse curriculum and collaborative learning environment will equip me with the skills needed to excel in the dynamic field of digital marketing.

In conclusion, I am excited about the prospect of joining the [University Name] community and contributing to the vibrant digital marketing landscape. I am confident that the skills and knowledge gained from this program will not only shape my career but also make a meaningful impact in the industry.

Thank you for considering my application. I look forward to the opportunity to contribute to and learn from the [University Name] community.

 

Sincerely,

[Your Full Name]

 

This sample SOP is a template, and students should tailor it to their personal experiences and aspirations. It’s important to maintain authenticity and highlight unique aspects of your journey that make them stand out to the admissions committee.

Guidelines for Recording a 2-Minute Admission Video:

Introduction (0:00-0:15):

• Start with a warm greeting and introduce yourself.
• Mention your name, current location, and any interesting personal tidbit.

Academic Background (0:15-0:30):

• Briefly discuss your academic background.
• Highlight any relevant coursework or projects related to digital marketing.

Professional and Extracurricular Experience (0:30-1:00):

• Share any work experience or internships related to digital marketing.
• Discuss relevant skills acquired through extracurricular activities or personal projects.

Passion for Digital Marketing (1:00-1:30):

• Articulate why you are passionate about digital marketing.
• Share a specific moment or project that sparked your interest in the field.

Why this Program? (1:30-1:45):

• Explain why you are interested in the specific digital marketing program at [University Name].
• Mention any unique features of the program that attract you.

Career Aspirations (1:45-2:00):

• Discuss your short-term and long-term career goals in digital marketing.
• Highlight how the program will contribute to achieving these goals.

Conclusion (2:00):

• End with a strong and concise closing statement.
• Thank the admissions committee for considering your application.

 

Additional Tips:

Be Authentic:

• Be yourself. Authenticity is key, and the admissions committee is interested in getting to know the real you.

Time Management:

• Practice speaking at a moderate pace to ensure that you cover all relevant points within the 2-minute time limit.

Visual Appeal:

• Pay attention to your background and appearance. Choose a neat and professional setting for recording.

Clarity and Enthusiasm:

• Speak clearly and with enthusiasm. Show your genuine interest in digital marketing.

Rehearse:

• Rehearse your video to become comfortable with your content and delivery.

Submission Instructions:

Clearly communicate the submission process and any technical requirements.